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We caught up with jordan simek to discuss all things collab, fashion and eyewear...     

What was the inspiration behind the colours you chose for the collaboration?

With the two different frames I was heavily influenced by the 90s and early 2000s. I have been loving playing around with colour lately. In a world so down and dull at the moment I have found colour so incredibly inspiring. It creates excitement and brings life to any outfit. I find when I pair the perfect eyewear with my outfit my confidence exudes. I wanted the frames to represent and reflect different elements of me, wearing big beautiful bold sunglasses makes me feel so confident. Never underestimate the power of accessories!

What was your inspiration for the shoot? Did you feel the creative vision came from the colours you chose or did you get inspiration from another source?

Since designing the eyewear collection, I felt as though each piece really spoke for themselves. Each frame had a part of my personality and I wanted to show her off.
The BLACK & EMERALD frame: Boss B*tch Jordie. She is confident, strong and sassy. A woman on a mission. Sleek and stylish and always on the run.
The CARAMEL frame: The ‘everyday’ me. Cool, calm and collected. The frame can be easily integrated into any outfit! She’s versatile and flexible to any occasion, a truly effortless style.
The RED frame: She is bold, loud and doesn’t mind making a bit of a statement. She is classic and isn’t afraid to turn a few heads. Ohh the drama…
The BLUE frame: The weird one…. A little quirky and likes to have fun with almost everything. Constantly pushing boundaries, a little bit cheeky and always daring.

What was your inspiration behind the packaging you chose?

I wanted to keep the packaging quite minimal as the frames really did all the talking. I wanted the packaging to be sleek and effortless and to not take away from what the frames stood for.

Where is your favourite place for a summer holiday?

The beach of course, anywhere by the water somewhere moderately secluded.

What are your top 5 essentials for your beach bag?

- Water
- A good book
- Towel
- Sunscreen
- Snacks of course.

Favourite beach you have been to?

It’s truly hard to pick just one! I love my local, Balmoral or Chinamans beach. There is a bunch of beautiful hidden beaches I have been to but they are my best kept secret and I don't beach and tell… ;)

BTS Zoom planning calls during lockdown

Do you feel sunglasses can make or break an outfit?

They can only ever make an outfit really! Picking the perfect pair honestly sets my mood for the rest of the day. Like is she 90’s cool girl or is she effortlessly Farrah Fawcett, is she bold and dangerous, or business boss babe ready to conquer the day… sunnies truly bring together an entire look. Clearly I love sunnies haha

Have you always loved fashion? Do you feel there was a turning point in your life where you knew you really wanted to start a career in the fashion industry?

Fun fact, I have always wanted to be a designer. I was always intrigued by fabric and sewing since I was a little girl. Forever a creative I would constantly draw and create in my spare time. I think the turning point was when I was in high school. As much as I was a creative, especially in art, when I went to my first ever sewing/ textiles class I was immediately infatuated and overly obsessed with anything textiles and fashion. I followed through after school at fashion college and still knew only a very small amount about the industry, but my love for it continuously grew. I think being so in love with the fashion industry really helped when I got into the modelling side of things because I really cared about my job and helping these designers seeing their collections come to life. So when I get approached to be a part of brands and design my own collection, I DO NOT take that lightly. It’s so cool that someone would allow me to be so close to their world. Call me crazy but I just adore the process so much!

How many pairs of sunglasses do you own?

I have never really had to count them so this is a real eye opener.I have a sick obsession, I have been collecting them for years now either gifted from brands or ones I have gone out and purchased. I have given soooo many away to friends and family and yet I still seem to have over 50 pairs… HELP

If you had to choose one pair of frames from the Jordan x Pared collab to wear for the rest of your life which would you choose?

Thats a hard one!!! I love them all sooooo much individually because they all have such different vibes!But I think I would probably pick the CARAMEL. For some reason they just seem to go with EVERYTHING!