We live in a time where people have never been wiser to the cheap words and false promises of traditional advertising. They don’t want it. Don’t need it. Don’t like it. Don’t care. 

We create for a world that hates advertising. 

We’re a team of thinkers, makers and entrepreneurs who have made it our business to understand the invisible line between interesting and self-interested. And because of this we’re specialists in earning attention through ideas that people genuinely want to be a part of. 

We are Taboo – an advertising agency for a world that hates advertising.

Born on the beaches of Australia, Pared Eyewear is the creation of Samantha Stevenson and Edward Baker. 

Pared endeavours to cement itself as the leading Australian Fashion Eyewear brand as it continues to launch new collaboration lines with Australian designers including Bec + Bridge and P.E Nation and Holly Ryan Jewellery. 

The word ‘pare’ means to cut something back, shave it, or refine it; this is the fundamental design philosophy the brand stands by. 

The Pared frame is distinctive in its unique detailing, modern shapes and bold use of colour.